C&W Unveils the ‘new’ FLOW and Creates History in Barbados
23 July, 2015
100% Fibre to the Home to transform consumer experience
BRIDGETOWN, BARBADOS (July 16, 2015) – Telecoms history was made in Barbados today as Cable & Wireless Communications (C&W) officially launched its retail brand, Flow, for its newly combined consumer group. The ‘new’ Flow will deliver a compelling set of quad play products and services via its Fibre to the Home (FTTH) infrastructure set to reach 100% of Barbados homes by year end. This will make Barbados the first country in the world to have 100% FTTH coverage.
“We are pleased to usher in a new culture of innovation and technical excellence, backed by major investments in our Fibre to the Home infrastructure,” said John Reid, President of C&W Consumer Group. With our combined strengths, Barbados consumers will have access to the most technologically advanced quad play products in the region, through our mobile, video, landline and broadband services.
Reid also said that the foundation of the new Flow brand strategy was consistent with the positive characteristics of the Caribbean. “We are driven by all that is positive in the Caribbean” he said – “the people, the passion, and the drive to succeed. Against that backdrop, we commit to continue our focus on innovation, technical excellence and great customer service.”
Flow also unveiled plans to become #1 for customer experience in Barbados and the region. According to Niall Sheehy, the Country Manager for Flow Barbados, “Flow will realise this bold vision by making significant changes across our operations to drive an outstanding customer experience, which will extend beyond the obvious frontline transactions.” Sheehy said that, “in all departments and in each role the goal will be to put the customer first in every aspect of our business.”
The ‘unveil’ of the new brand, follows the announcement in March by C&W to merge its operations with Columbus International. C&W will follow this inaugural launch throughout the Caribbean on a phased, country-by-country basis over the next twelve months.
- Also in Press Releases
- C&W Networks And Te Subcom Extend Pan-Caribbean Partnership To Provide Capacity Upgrades To Multiple Cable Systems
SubCom’s ECLink Regional Upgrade will enable C&W Networks to fulfill… Read on
- Flow Study Gets More Caribbean Students Closer To Examination Success
...an online portal to help students better prepare for the… Read on
- Flow’s Summer And Back To School Initiatives Get Students Ready For The New Academic Year
Thousands of students around the region are now primed for… Read on
- Customers Embrace Flow Lend
Credit advance app for prepaid mobile customers Read on
- Related pages
- CWC launches pay TV in the Cayman Islands
First ‘quad play’ services in Caribbean Read on